| A famous motto of the Saab corporation “Born from jets” reflects in a way the history of the first Saab car. It was produced by 16 aeroplane design engineers and hence was founded on the aircraft design. The significance of a slogan is that the high quality and reliability of Saab vehicles may be compared to the quality and safety of aeroplanes. At present time Saab automobiles manufacture is realized by General Motors (GM), but Saab airplane sub-unit is still governed by the Swedes. So let us take an excursus into the history of Saab corporation.The brand Saab made its appearance in 1937 with the projection of airplanes for the Swedish Air Force. From this point on it has concentrated on construction of military aircrafts, including fighter jets for NATO. Owing to their high quality Saab airplanes were recognized world over.Since 1949 Saab specialists have been involved in the manufacture of well-engineered automobiles. The peculiar feature of Saab automobiles consists in the aerodynamic design that helps in fuel economy. This peculiarity is observed in every Saab model. Safety is one of basic priorities of Saab cars. The experts of this company use all the latest technological advances to make their cars safe and contemporary. Such innovations include: self-repairing bumpers, self-cleaning headlamps, turbo-charged engines, air filters and etc.In 1980s because of the growth of global economy and the spread of multinational corporations the Saab company confronted difficulties in maintaining its position on the market. This led to the separation of the Saab car unit and its selling to a number of investors. The major investor has become General Motors corporation that has 50 per cents of the business.The range of Saab models has lately been supplemented with the first sport utility vehicle (SUV). All the models get regular updates in conformity with the market requirements. But nevertheless, there are argues about increasing influence of General Motors company (GM). Discussions are led on account of the ability of Saab to keep its uniqueness and to compete with such celebrated European brands as Volvo, BMW and Mercedes.Despite all these facts the amateurs of Saab cars hope that its aircraft heritage will help them to create unique and reliable cars. |
